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Title Kleppner's advertising procedure
Edition 11th ed.
Call Number 659.1 RUS
ISBN/ISSN 0-13-517111-3
Author(s) Russell, J. Thomas - Personal Name
Lane, W. Ronald - Personal Name
Subject(s) Advertising-Management
Classification 659.1
Series Title
GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 1990
Publishing Place Englewood Cliffs
Collation xviii, 718
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