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Title Services marketing
Edition 8th ed.
Call Number 658.8 WIR
ISBN/ISSN 978-93-325-8768-7
Author(s) Wirtz, Jochen - Personal Name
Lovelock, Christopher - Personal Name
Chatterjee, Jayanta - Personal Name
Subject(s) Marketing - Management
Relationship Marketing
Services Industries - Marketing
Professions - Marketing
Customer Services - Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Pearson Education
Publishing Year 2018
Publishing Place Uttar Pardesh
Collation xxii, 817p
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