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Title Measuring advertising effectiveness.
Edition
Call Number 659.1 LUC
ISBN/ISSN
Author(s) Lucas, Darrell Blaine. - Personal Name
Steuart Henderson Britt. - Personal Name
Subject(s) Advertising
Classification 659.1
Series Title
GMD Text
Language English
Publisher McGraw Hill
Publishing Year 1963
Publishing Place New York
Collation 399p.
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