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Title Global marketing management
Edition
Call Number 658.848 KOT
ISBN/ISSN 0-471-59288-9
Author(s) Kotabe, Masaaki - Personal Name
Helsen, Kristiaan - Personal Name
Subject(s) International business enterprises-Management
Export marketing-Management
Classification 658.848
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Language English
Publisher John Wiley
Publishing Year 1998
Publishing Place New York
Collation xxii, 712p.
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