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Title Marketing concepts and strategies
Edition 10th ed.
Call Number 658.8 PRI
ISBN/ISSN 0-395-78574-x
Author(s) Ferrell, O. C. - Personal Name
Pride, William M. - Personal Name
Subject(s) Marketing Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher All India Publishers
Publishing Year 2000
Publishing Place Chennai
Collation xxxi, 666p.
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