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Title Strategic Marketing
Edition 2nd ed.
Call Number 658.4012 CRA/1987
ISBN/ISSN 0-256-03370-6
Author(s) Cravens, David W. - Personal Name
Subject(s) Strategic Planning
Classification 658.4012
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1987
Publishing Place Homewood, Illinois
Collation xvii, 679p.
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