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Title Advertising campaign strategy
Edition 2nd ed.
Call Number 659.113 PAR/2000
ISBN/ISSN 0-03-021114-x
Author(s) Parente, Donald - Personal Name
Subject(s) Advertising - Management
Classification 659.113
Series Title
GMD Text
Language English
Publisher The Dryden Press
Publishing Year 2000
Publishing Place Fort Worth
Collation xxi, 371p
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