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Title Applications in basic marketing
Edition 12th ed.
Call Number 658.8 PER/2002
ISBN/ISSN 0-07-561033-7
Author(s) Mccarthy, E. Jerome - Personal Name
Perreault, William D. - Personal Name
Subject(s) Marketing
Classification 658.8
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GMD Text
Language English
Publisher McGraw Hill
Publishing Year 2002
Publishing Place Boston
Collation ix, 246p
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