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Title Consumer behavior and managerial decision making
Edition
Call Number 658.8342 KAR
ISBN/ISSN 0-321-00199-0
Author(s) Kardes, Frank R. - Personal Name
Subject(s) Decision Making
Consumer Behavior
Classification 658.8342
Series Title
GMD Text
Language English
Publisher Addison Wesly
Publishing Year 1999
Publishing Place Reading
Collation xx, 505p
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