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Title Convergence marketing
Edition
Call Number 658.8 WIN
ISBN/ISSN 0-13-065075-7
Author(s) Gunther, Robert E. - Personal Name
Wind, Yoram \'Jerry\' - Personal Name
Mahajan, Vijay - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 2002
Publishing Place New Jersey
Collation xxviii, 336p
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