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Title Marketing
Edition 4th ed.
Call Number 658.8 BEA/2004
ISBN/ISSN 0-07-253909-7
Author(s) Bearden, William O. - Personal Name
Ingram, Thomas N. - Personal Name
LaForge, Raymond W. - Personal Name
Subject(s) Marketing - United States
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw Hill
Publishing Year 2004
Publishing Place Boston
Collation xv, 596p
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