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Title Global marketing management
Edition 3rd ed.
Call Number 658.848 KOT/2004
ISBN/ISSN 9812-53-099-1
Author(s) Kotabe, Masaaki - Personal Name
Helsen, Kristiaan - Personal Name
Subject(s) International business enterprises-Management
Export marketing-Management
Classification 658.848
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Language English
Publisher John Wiley
Publishing Year 2004
Publishing Place Hoboken, New Jersey
Collation xxii, 694p
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