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Subject : "Marketing"
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Business marketing
Author(s) : Dwyer, F. Robert - Tanner, John F. -
Edition :
Call Number : 658.8 DWY
Advertising and promotion
Author(s) : Belch, George E. - Belch, Michael A. -
Edition : 5th ed.
Call Number : 659.1 BEL/2001
Principles of marketing
Author(s) : Kotler, Philip - Armstrong, Gary -
Edition : 9th ed.
Call Number : 658.8 KOT/2001
Marketing channel management
Author(s) : Venugopal, Pingali -
Edition :
Call Number : 658.84 VEN
Services marketing
Author(s) : Zeithaml, Valarie A. - Bitner, Mary Jo -
Edition : 2nd ed.
Call Number : 658.8 ZEI/2000
Strategic marketing
Author(s) : Cravens, David W. - Piercy, Nigel F. -
Edition : 7th ed.
Call Number : 658.802 CRA/2003
Exploring marketing research
Author(s) : Zikmund, William G. -
Edition : 7th ed.
Call Number : 658.83 ZIK/2000
Handbook of relationship marketing
Author(s) : Sheth, Jagdish N. - Parvatiyar, Atul -
Edition :
Call Number : 658.81 HAN/2000
Statistical modeling and analysis for database marketing
Author(s) : Ratner, Bruce -
Edition :
Call Number : 658.8 RAT
Qualitative marketing research
Author(s) : Carson, David -
Edition :
Call Number : 658.83 CAR/2001

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