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Subject : "Marketing"
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Marketing research
Author(s) : Malhotra, Naresh K. -
Edition : 4th ed.
Call Number : 658.83 MAL/2004
Marketing channels
Author(s) : Coughlan, Anne T. -
Edition : 6th ed.
Call Number : 658.84 MAR/2001
Marketing
Author(s) : Kotler, Philip - Armstrong, Gary -
Edition : 6th ed.
Call Number : 658.8 ARM/2003
Services marketing
Author(s) : Zeithaml, Valarie A. - Bitner, Mary Jo -
Edition : 3rd ed.
Call Number : 658.8 ZEI/2003
Internet marketing
Author(s) : Chaffey, Dave -
Edition :
Call Number : 658.84 INT
The handbook of key customer relationship management
Author(s) : Burnett, Ken -
Edition :
Call Number : 658.812 BUR
Effective e-mail marketing
Author(s) : Lewis, Herschell Gordon -
Edition :
Call Number : 658.89 LEW
Strategic marketing planning
Author(s) : Wilson, Richard M. S. - Gilligan, Colin -
Edition :
Call Number : 658.802 GIL
Marketing strategy and uncertainty
Author(s) : Jagpal, Sharan -
Edition :
Call Number : 658.802 JAG
The art of cause marketing
Author(s) : Earle, Richard -
Edition :
Call Number : 658.5 EAR

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