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Subject : "Marketing"
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The Marketing casebook
Author(s) : Dibb, Sally - Simkin, Lyndon -
Edition : 2nd ed.
Call Number : 658.8 DIB/2001
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Improving marketing effectiveness
Author(s) : Shaw, Robert -
Edition :
Call Number : 658.8 SHA
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Essentials of services marketing
Author(s) : Hoffman, K. Douglas - Bateson, John E. G. -
Edition : 2nd ed.
Call Number : 658.8 HOF/2002
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Cases in marketing management
Author(s) : Kinnear, Thomas C. - Bernhardt, Kenneth L. -
Edition : 6th ed.
Call Number : 658.8 BER/1994
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Cybermarketing
Author(s) : Bickerton, Pauline - Bickerton, Matthew - Pardesi, Upkar -
Edition : 2nd ed.
Call Number : 658.84 BIC/2000
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International marketing
Author(s) : Czinkota, Michael R. - Ronkainen, Ilkka A. -
Edition :
Call Number : 658.8 CZI
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The product manager's handbook
Author(s) : Gorchels, Linda -
Edition : 2nd ed.
Call Number : 658.8 GOR/2000
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The international marketing of travel and tourism
Author(s) : Vellas, Francois - Becherel, Lionel -
Edition :
Call Number : 338.4791 INT
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Marketing strategy and management
Author(s) : Baker, Michael J. -
Edition : 3rd ed.
Call Number : 658.8 BAK/2000
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Strategic marketing communications
Author(s) : Smith, Paul - Berry, Chris - Pulford, Alan -
Edition :
Call Number : 658.8 SMI
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