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Subject : "Marketing"
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Marketing insights selected readings
Author(s) : Anderson, R. Clifton. - Cateora, P. R. -
Edition : 2nd ed.
Call Number : 658.8 AND
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Applications of the sciences in marketing management
Author(s) : Bass, Frank M. - King, Charles W. - Pessemier, Edgar A. ed -
Edition :
Call Number : 658.83 APP
Record Detail
International marketing
Author(s) : Yarker, K. A. -
Edition :
Call Number : 658.848 YAR
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Japanese marketing system : adaptations and innovations
Author(s) : Yoshino, M. Y. -
Edition :
Call Number : 658.852 YOS
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Marketing contributions from the behavioral sciences
Author(s) : Massy, William F. - Zaltman, Gerald. -
Edition :
Call Number : 658.2 ZAL
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Cases in marketing research
Author(s) : Zikmund, William G. - Lundstrom, William J. - Seiglimpaglia, Donald. -
Edition :
Call Number : 658.83 ZIK
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New product management
Author(s) : Scheuing, Eberhard E. -
Edition :
Call Number : 658.575 SCH
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Sales promotion handbook
Author(s) : Dakin, Tony. -
Edition :
Call Number : 658.82 SAL
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Innovation in marketing : new perspectives for profit and growth
Author(s) : Levitt, Theodore. -
Edition :
Call Number : 658.8 LEV
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Marketing society and conflict
Author(s) : Levy, Sidney J. - Zaltman Gerald. -
Edition :
Call Number : 303.4 LEV
Record Detail
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