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Found 2 from your keywords:
Author : "Kapferer, Jean-noel"
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Strategic brand management
Author(s) : Kapferer, Jean-noel -
Edition : 2nd
Call Number : 658.82722 KAP
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Reinventing the brand
Author(s) : Kapferer, Jean-noel -
Edition :
Call Number : 658.827 KAP
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