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Title Advertising and promotion management
Edition
Call Number 659.1 ROS
ISBN/ISSN
Author(s) Rossiter, John R. - Personal Name
Percy, Larry. - Personal Name
Subject(s) Advertising
Sales Promotion
Classification 659.1
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1987
Publishing Place New York
Collation xix, 649p
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