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Title Happy customers every where
Edition
Call Number 658.8342 SCH
ISBN/ISSN 978-0-230-11645-0
Author(s) Schmitt, Bernd - Personal Name
Van Zutphen, Glenn - Personal Name
Subject(s) Consumer Behavior
Consumers Preferences
Consumption 'Economics'-Psychological Aspects
Classification 658.8342
Series Title
GMD Text
Language English
Publisher Palgrave Macmillan
Publishing Year 2012
Publishing Place New York
Collation x, 246p
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