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Title Marketing management casebook
Edition
Call Number 658.8 BOY
ISBN/ISSN 0-256-01837-5
Author(s) Boyd, Harper W. - Personal Name
Davis, Robert T. - Personal Name
Subject(s) Marketing Management
Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1976
Publishing Place Homewood
Collation ix, 710p.
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