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Title Marketing in an age of change an introduction
Edition
Call Number 658.8 UDE
ISBN/ISSN 0-471-08169-8
Author(s) Udell, Jon G. - Personal Name
Laczniak, Gene R. - Personal Name
Subject(s) Marketing Management
Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher John Wiley and Sons, Inc.
Publishing Year 1981
Publishing Place New York
Collation xix, 588p.
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