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Title Strategic marketing problems
Edition
Call Number 658.8 KER
ISBN/ISSN 0-205-05980-5
Author(s) Kerin, Roger A. - Personal Name
Peterson, Robert A. - Personal Name
Subject(s) Marketing Management
Marketing - Case Studies
Marketing - decision making.
Classification 658.8
Series Title
GMD Text
Language English
Publisher Allyn and Bacon
Publishing Year 1978
Publishing Place Boston
Collation xii, 427p.
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