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Title Marketing decision making
Edition
Call Number 658.8 CRA
ISBN/ISSN 0-256-01799-9
Author(s) Cravens, David W. - Personal Name
Woodruff, Robert B. - Personal Name
Hills, Gerald E. - Personal Name
Subject(s) Marketing Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher Richard D. Irwin, Inc.
Publishing Year 1976
Publishing Place Homewood
Collation xviii, 781p.
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