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Title Marketing strategy
Edition 6th ed.
Call Number 658.8 WAL
ISBN/ISSN 978-0-07-352989-9
Author(s) Walker, Orville C. - Personal Name
Mullins, John W. - Personal Name
Subject(s) Marketing Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill Irwin
Publishing Year 2008
Publishing Place Boston
Collation xx, 346p.
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