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Title Marketing
Edition 2nd ed.
Call Number 658.8 SKI
ISBN/ISSN
Author(s) Skinner, Steven J. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Houghton Mifflin Company
Publishing Year 1998
Publishing Place Boston
Collation xxxiii, 750, I-20p.
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