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Title Marketing
Edition 2nd ed.
Call Number 658.8 MAN
ISBN/ISSN 0-13-556225-2
Author(s) Mandell, Maurice I. - Personal Name
Rosenberg, Larry J. - Personal Name
Subject(s) Marketing Management
Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice-hall, Inc.
Publishing Year 1981
Publishing Place Englewood Cliffs
Collation xviii, 653p.
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