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Title Advertising management
Edition 2nd ed.
Call Number 659.1 AAK
ISBN/ISSN 0-13-016006-7
Author(s) Aaker, David A. - Personal Name
Myers, John G. - Personal Name
Subject(s) Advertising Management
Classification 659.1
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Language English
Publisher Prentice-Hall
Publishing Year 1982
Publishing Place Englewood Cliffs
Collation xiii, 560p.
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