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Title Advertising and promotions
Edition 6th ed
Call Number 659.1 ADV/2012
ISBN/ISSN 978-81-315-1738-3
Author(s) Semenik, Richard J. - Personal Name
Subject(s) Advertising
Advertising media planning
Classification 659.1
Series Title
GMD Text
Language English
Publisher CENGAGE Learning
Publishing Year 2012
Publishing Place Andover
Collation xii, 710p.
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