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Title Advertising and promotion
Edition 9th ed.
Call Number 659.1 BEL
ISBN/ISSN 978-1-25-902685-0
Author(s) Belch, George E. - Personal Name
Belch, Michael A. - Personal Name
Purani, Keyoor - Personal Name
Subject(s) Advertising
Sales Promotion
Communication In Marketing
Classification 659.1
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2013
Publishing Place New Delhi
Collation xliii, 1016p.
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