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Title Strategic brand management
Edition 3rd ed
Call Number 658.82722 KEL
ISBN/ISSN 978-81-317-5689-8
Author(s) Keller, Kevin Lane - Personal Name
Parameswaran, M. G. - Personal Name
Jacob, Isaac - Personal Name
Subject(s) Brand Name Products - Management
Classification 658.82722
Series Title
GMD Text
Language English
Publisher Dorling Kindersley
Publishing Year 2011
Publishing Place Delhi
Collation xxiii, 695p
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