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Title Marketing Research Essentials
Edition
Call Number 658.83 MCD
ISBN/ISSN 0-471-44845-1
Author(s) McDaniel, Carl - Personal Name
Gates, Roger - Personal Name
Subject(s) Marketing Research
Classification 658.83
Series Title
GMD Text
Language English
Publisher John Wiley and Sons
Publishing Year 2004
Publishing Place USA
Collation xxv, 418p
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