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Title Services marketing
Edition 6th
Call Number 658.8 ZEI/2013
ISBN/ISSN 978-1-25-902681-2
Author(s) Zeithaml, Valarie A. - Personal Name
Gremler, Dwayne D. - Personal Name
Pandit, Ajay - Personal Name
Bitner, Mary Jo - Personal Name
Subject(s) Marketing
Service industries-Marketing
Customer service
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2013
Publishing Place Indiana
Collation xxxii, 711p.
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