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Title Multinational marketing management: cases and readings
Edition
Call Number 658.848 BUZ
ISBN/ISSN
Author(s) Buzzell, Robert D. - Personal Name
Quelch, John A. - Personal Name
Subject(s) Export Marketing - Management
Classification 658.848
Series Title
GMD Text
Language English
Publisher Addison-Wesley
Publishing Year 1988
Publishing Place Reading
Collation x, 508p
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