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Title Services marketing
Edition 7th ed
Call Number 658.822 LOV/2011
ISBN/ISSN 978-81-317-5939-4
Author(s) Lovelock, Christopher - Personal Name
Wirtz, Jochen - Personal Name
Chatterjee, Jayanta - Personal Name
Subject(s) Marketing - Management
Service Industries - Management
Professional - Marketing
Classification 658.822
Series Title
GMD Text
Language English
Publisher Pearson Education Limited
Publishing Year 2011
Publishing Place New Delhi
Collation xxi, 683p
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