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Title Advertising management
Edition 5th ed
Call Number 659.1 BAT
ISBN/ISSN 978-81-775-8850-7
Author(s) Batra, Rajeev - Personal Name
Myers, John G. - Personal Name
Aaker, David A. - Personal Name
Subject(s) Advertising - Management
Classification 659.1
Series Title
GMD Text
Language English
Publisher Pearson Education
Publishing Year 2006
Publishing Place India
Collation 768p
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