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Title Marketing planning for services
Edition
Call Number 658.802 MCD
ISBN/ISSN 0-7506-2549-x
Author(s) McDonald, Malcolm - Personal Name
Payne, Adrian - Personal Name
Subject(s) Marketing Planning for services-(Marketing Series)
Classification 658.802
Series Title
GMD Text
Language English
Publisher Pan Book/Butterworth Heinemann
Publishing Year 1996
Publishing Place Oxford
Collation x, 364p.
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