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Title Learning aid to accompany basic marketing
Edition 8th ed.
Call Number 658.8 MCC
ISBN/ISSN
Author(s) Mccarthy, E. Jerome. - Personal Name
Perreult, William D. - Personal Name
Subject(s) Marketing Mamagement
Classification 658.8
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1984
Publishing Place Homewood
Collation viii, 368p
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