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Title Consumer behavior and marketing action
Edition 2nd ed.
Call Number 658.8342 ASS
ISBN/ISSN
Author(s) Assael, Henry - Personal Name
Subject(s) Motivation Research \'marketing\'
Consumers
Classification 658.8342
Series Title
GMD Text
Language English
Publisher Kent Publishing
Publishing Year 1984
Publishing Place Boston
Collation xx, 695p
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