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Title Principles of marketing
Edition 16th ed
Call Number 658.8 KOT / 2016
ISBN/ISSN 978-1-292-09248-5
Author(s) Kotler, Philip - Personal Name
Armstrong, Gary - Personal Name
Subject(s) Marketing Management
Classification 658.8
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GMD Text
Language English
Publisher Pearson Education Limited
Publishing Year 2016
Publishing Place Essex
Collation 731p
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