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Title Marketing plans
Edition 8th ed
Call Number 658.802 MCD
ISBN/ISSN 978-1-119-21713-8
Author(s) McDonald, Malcolm - Personal Name
Wilson, Hugh - Personal Name
Subject(s) Marketing- Management
Marketing- planning
Classification 658.802
Series Title
GMD Text
Language English
Publisher John Wiley & sons
Publishing Year 2016
Publishing Place The Atrium
Collation xv, 624p.
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