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Title Services marketing
Edition 5th ed.
Call Number 658.8 HOF/2017
ISBN/ISSN 978-93-868-5877-1
Author(s) Hoffman, K. Douglas - Personal Name
Bateson, John E. G. - Personal Name
Subject(s) Service Industries - Management
Service industries - Marketing
Customer Services - Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher CENGAGE Learning
Publishing Year 2017
Publishing Place Delhi
Collation xiv, 458p
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