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Title Consumer behavior
Edition 11th ed.
Call Number 658.8342 SCH/2016
ISBN/ISSN 978-93-325-5509-9
Author(s) Schiffman, Leon G. - Personal Name
Wisenblit, Joseph - Personal Name
Kumar, S. Ramesh - Personal Name
Subject(s) Marketing
Europe
Consumer Behavior
Consumer
Motivation Research (Marketing)
Classification 658.8342
Series Title
GMD Text
Language English
Publisher Pearson India Education
Publishing Year 2016
Publishing Place Nodia
Collation xxvii, 508p
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