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Title Promotional strategy
Edition 4th ed.
Call Number 658.82 ENG/1979
ISBN/ISSN
Author(s) Engel, James F. - Personal Name
Marshaw, Martin R. - Personal Name
Kinnear, Thomas C. - Personal Name
Subject(s) Marketing
Advertising
Classification 658.82
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1979
Publishing Place Homewood
Collation xiv, 755p
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