A managerial introduction to marketing

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Title	A managerial introduction to marketing
Edition	3rd ed.
Call Number	658.8 STA
ISBN/ISSN
Author(s)	Staudt, Thomas A. - Personal Name Taylor, Donald A. - Personal Name Bowersox, Donald J. - Personal Name
Subject(s)	Marketing Management Industrial Management Marketing Research
Classification	658.8
Series Title
GMD	Text
Language	English
Publisher	Prentice-Hall
Publishing Year	1976
Publishing Place	Englewood Cliffs
Collation	xiv, 594p
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