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Title Consumer behavior : concepts and application
Edition 3rd ed.
Call Number 658.834 LOU
ISBN/ISSN
Author(s) Louden, David L. - Personal Name
Della Bitta, Albeert J. - Personal Name
Subject(s) Consumers
Consumers-Case Studies
Classification 658.834
Series Title
GMD Text
Language English
Publisher McGraw-Hill Book
Publishing Year 1988
Publishing Place New York
Collation xxiii, 716p
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