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Title Marketing strategy and plans
Edition 2nd ed.
Call Number 658.8 LUC
ISBN/ISSN
Author(s) Luck, David J. - Personal Name
Ferrell, O. C. - Personal Name
Subject(s) Marketing - United States - Management
Marketing - United States - Management - Case Stud
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 1985
Publishing Place Englewood Cliffs
Collation 591p.
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