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Title Contemporary advertising
Edition 2nd ed.
Call Number 659.1 BOV
ISBN/ISSN
Author(s) Bovee, Courtland L. - Personal Name
Irens, William F. - Personal Name
Subject(s) Advertising
Classification 659.1
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1986
Publishing Place Homewood
Collation xxvii, 629p
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