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Title Marketing contributions from the behavioral sciences
Edition
Call Number 658.2 ZAL
ISBN/ISSN
Author(s) Massy, William F. - Personal Name
Zaltman, Gerald. - Personal Name
Subject(s) Marketing
Classification 658.2
Series Title
GMD Text
Language English
Publisher Harcourt Brace And World
Publishing Year 1965
Publishing Place New York
Collation x, 163p
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