Marketing management and strategy : a reader : formerly readings in marketing

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Title	Marketing management and strategy : a reader : formerly readings in marketing
Edition
Call Number	658.8 MAR
ISBN/ISSN
Author(s)	Kotler, Philip. - Personal Name Cox, Keith. - Personal Name
Subject(s)	Marketing Management - Addresses, Essays, Lectures
Classification	658.8
Series Title
GMD	Text
Language	English
Publisher	Prentice-Hall
Publishing Year	1980
Publishing Place	Englewood Cliffs
Collation	xii, 432p
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