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Title Marketing research
Edition 3rd ed.
Call Number 658.83 AAK
ISBN/ISSN
Author(s) Aaker, David K. - Personal Name
Day, Georges S. - Personal Name
Subject(s) Marketing Research
Classification 658.83
Series Title
GMD Text
Language English
Publisher John Wiley
Publishing Year 1986
Publishing Place New York
Collation xvi, 677p
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